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Ektosa

Somya Tiwari

Head of Strategy at Ektosa | Accenture Strategy & Consulting

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Articles by Somya Tiwari

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open source marketing

open source stack

July 31, 2025

The Real Cost of SaaS Email Marketing Tools Nobody Talks About

SaaS email tools start cheap but scale fast. Learn how startups overspend—and how to cut costs, consolidate tools, and future-proof your stack.

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saas lock in

modern tech stack

July 24, 2025

The 80/20 Rule of SaaS: Why Most Startups Use Only 20% of Their Paid Tools

Most startups use only 20% of their SaaS features but pay full price. This guide helps cut waste, boost ROI, and extend runway through smarter SaaS use.

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open source stack

saas alternatives

July 01, 2025

Debunking 7 Myths About Open-Source Security and Reliability

This guide busts 7 myths about open-source security, showing how OSS can be secure, scalable, and reliable—even for non-technical and fast-growing teams.

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saas lock in

saas to open source

July 28, 2025

The SaaS Hangover: Why Fast-Growing Startups Regret Their Early Choices

SaaS tools help startups move fast, but unchecked growth leads to bloated costs. This guide helps cure the “SaaS hangover” and build a leaner tech stack.

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saas to open source

modern tech stack

June 30, 2025

Why Early-Stage Startups Overspend on SaaS: Hidden Costs Explained

Startups overspend on SaaS by 30% on average. Learn to cut costs, spot waste, and future-proof your stack with smart audits and OSS tools.

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saas vs open source

saas alternatives

July 23, 2025

OSS Without the Jargon: A Simple Primer for Non-Technical Teams

Non-tech teams benefit from OSS with lower costs, no lock-in, and more control. This guide shows how to use OSS without needing to code.