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Ektosa

I Built Ektosa Because I Was Tired of Paying $2,000 a Month for 7 Browser Tab

Mitali Bobdey

07 July 2025

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It started subtly, as these things often do. A new project here, a growing team there, a specialized tool for marketing, another for sales, one for project management, and, of course, the ubiquitous communication apps. Each one, a shiny, promising Software-as-a-Service (SaaS) solution, just a click away from solving a specific business problem. "Easy setup!" they promised. "No IT overhead!" they boasted. For a long time, I bought into it, like so many other entrepreneurs and business leaders. I was busy building, growing, and believed convenience was worth its weight in gold.

Then came the moment of reckoning. I was reviewing our monthly expenses, scrolling through line after line of recurring subscriptions, each one for a tool accessed via yet another browser tab. CRM, project management, email marketing, internal chat, accounting, analytics, customer support... it went on and on. My heart sank when I tallied it up. Over $2,000 a month. For what amounted to seven, maybe eight, core browser tabs that my team and I lived in. That's when I realized: this wasn't sustainable. This wasn't smart. This wasn't freedom; it was an escalating, invisible tax on doing business. This was the precise moment the idea for EKTOSA began to solidify in my mind.


The SaaS Swirl: My Personal Budget Drain

My journey into the "SaaS swirl" wasn't unique. Like many, I embraced the agile promise of subscribing to exactly what we needed, when we needed it. Initially, it felt efficient. Got a sales team? HubSpot or Salesforce. Need project tracking? Jira or Asana. Team communication? Slack or Microsoft Teams. Each tool promised to be the silver bullet for its specific domain.

The problem, I quickly discovered, wasn't just the individual costs, but their compounding effect and the sheer fragmentation they introduced.

Here’s what my experience looked like:

  1. The Accumulation Trap: It started with a CRM, then a project management tool. Soon, we needed advanced email marketing, then A/B testing, then video conferencing. Each new need brought a new subscription, a new bill, and often, a new vendor relationship to manage.
  2. The "Per-User" Penny Drop: As my team grew from 5 to 10, then 15 people, those "small" per-user fees quickly multiplied. A tool that cost $50/month for a few users suddenly became $500 or more, without offering any additional core functionality. This constant scaling of expenses directly impacted our ability to achieve operational expenditure reduction.
  3. Fragmented Workflows and Data Silos: We spent valuable time jumping between tabs, copying and pasting information, and struggling to get disparate systems to "talk" to each other without expensive, clunky integrations. Our data was everywhere but nowhere, making holistic insights a pipe dream. It was productivity theater, not actual efficiency.
  4. Paying for What We Didn't Use: So many features within these SaaS platforms went untouched. We were paying for enterprise-grade bells and whistles when we only needed a fraction of their capabilities. It felt wasteful, but downgrading was often difficult, and alternatives seemed non-existent or equally pricey.

My breaking point was realizing that this "convenience" was slowly, surely, draining our budget and creating more complexity than it solved. For more insights into how SaaS sprawl impacts businesses, you might find articles on SaaS sprawl and its financial consequences incredibly relatable.


The Breaking Point: When Convenience Becomes a Cage

That $2,000 monthly bill wasn't just a number; it represented a deeper realization. I understood that the supposed "flexibility" of SaaS had, ironically, become a form of digital imprisonment. It was a cage built from recurring payments, data dependencies, and a profound lack of control.

My core frustrations stemmed from:

  • The Vendor Lock-in Illusion: I saw how difficult and costly it would be to pull our data out of a deeply integrated SaaS platform. We were effectively trapped, beholden to their pricing increases and product roadmaps. This was a critical threat to our digital independence.
  • Limited Customization, Endless Compromise: My business had unique workflows and specific needs. But the proprietary SaaS tools were rigid. Customization meant expensive add-ons or bending our processes to fit their mold. We were always compromising, never truly optimizing.
  • Data Sovereignty Concerns: Where was our customer data? Who had access to it? What happened if a vendor went out of business or had a security breach? The lack of direct control over our most valuable asset was a constant source of unease, particularly concerning for our data privacy and compliance.
  • A Black Box Approach: With proprietary software, you don't see the code. You don't fully understand how it works under the hood. This "black box" approach limits auditing, troubleshooting, and true ownership of your tech stack.

I knew there had to be a better way—a path that offered powerful tools without the hidden costs and suffocating constraints.


Discovering the Open Source Oasis

My personal frustration propelled me into a deep dive into alternatives. I wasn't just looking for "cheaper"; I was looking for smarter, more empowering. That's when I truly discovered the vast, thriving world of open-source software (OSS). It wasn't just for tech giants or niche developers anymore; it had matured into a robust, enterprise-ready ecosystem.

The more I explored, the more I saw open source as the ultimate antidote to SaaS fatigue:

  • Real Financial Freedom: The biggest revelation was the elimination of licensing fees. While deployment and maintenance required resources, the recurring drain of per-user subscriptions vanished. This was the foundation for true cost savings.
  • Unleashed Flexibility: With access to the source code, the possibilities for customization were limitless. We could finally tailor tools to fit our business, not the other way around. This meant genuine business process optimization.
  • True Ownership of Data: The ability to self-host meant our data resided on our own servers, giving us complete control and addressing critical security and privacy concerns. This fundamental aspect is often overlooked but provides immense peace of mind.
  • A Global Community of Innovation: I was captivated by the collaborative spirit. Thousands of developers worldwide contributing to projects, constantly improving, fixing, and innovating. This collective intelligence often outpaces proprietary development and provides unparalleled community support. You can learn more about the principles and benefits of this collaborative model on the Open Source Initiative's official website.

This discovery wasn't just about finding individual tools; it was about realizing that a holistic, interconnected open-source stack could replace my disparate, costly browser tabs with a powerful, integrated, and fully controlled system. This was the vision for EKTOSA.


How EKTOSA Solves the "Browser Tab Nightmare"

EKTOSA wasn't just built to cut costs; it was built from a personal pain point to solve a universal business problem. My $2,000/month "browser tab" problem fueled the mission: to empower businesses to reclaim their digital autonomy by embracing open-source solutions.

Here's how EKTOSA addresses the core issues I faced, and that countless businesses still grapple with:

  1. Curated, Powerful Alternatives: We don't just point you to a GitHub repository. EKTOSA identifies, vets, and recommends the absolute best-in-class open-source alternatives for your core business functions. Think SuiteCRM instead of Salesforce, Baserow for Airtable, Nextcloud for cloud storage, Mautic for marketing automation, and OpenProject for project management. We focus on tools that are mature, well-supported, and truly ready for enterprise use.
  2. Simplified Deployment and Management: One of the biggest hurdles for businesses is the perceived complexity of open-source deployment. EKTOSA simplifies this. Whether it’s providing managed hosting options, guiding you through self-hosting best practices, or offering expert installation services, we ensure a smooth, headache-free transition.
  3. Integration Expertise: The real magic of an open stack lies in its ability to integrate seamlessly. We help you connect these powerful individual tools into a cohesive, efficient ecosystem that eliminates data silos and streamlines workflows, putting an end to wasteful tab-hopping.
  4. Dedicated Support and Training: We understand that switching requires support. EKTOSA offers comprehensive training programs and ongoing technical support, ensuring your team confidently adopts and maximizes the value of your new open-source tools. This proactive support ensures a strong long-term ROI on open-source investments.

EKTOSA is about transforming that chaotic, expensive cluster of browser tabs into a powerful, integrated, and cost-effective digital command center that you control.


The EKTOSA Philosophy: Beyond Just Savings

While the financial relief of ditching exorbitant SaaS fees is immense, my vision for EKTOSA extends far beyond cost savings. It's about a fundamental shift in business philosophy. It's about empowering businesses with true digital independence.

Our philosophy is built on these pillars:

  • Empowerment: Giving businesses the tools and knowledge to own their technology, not just rent it.
  • Ownership: Ensuring you control your data, your infrastructure, and your future, free from vendor whims.
  • Transparency: Embracing open source means no hidden agendas, no black boxes—just clear, auditable code.
  • Innovation: Tapping into the global open-source community's collective genius, driving continuous improvement and cutting-edge solutions.
  • Sustainability: Building resilient, adaptable tech stacks that support long-term growth without unpredictable budget shocks.

It's about building a foundation that scales with your ambition, not your SaaS bill. The strategic advantages of this approach are increasingly recognized by industry leaders, as highlighted in various publications discussing the future of enterprise software. For example, the Linux Foundation's research on open source trends consistently details the growing enterprise adoption and benefits of OSS.


Join the Movement: Reclaim Your Digital Independence

That monthly $2,000 bill for "7 browser tabs" was my wake-up call. It led me to build EKTOSA, a platform dedicated to liberating businesses from the shackles of expensive, restrictive proprietary software. If you're a business leader, an entrepreneur, or an IT manager grappling with spiraling SaaS costs, data control concerns, or the frustration of inflexible tools, you're not alone.

The open-source revolution is here, and it offers a powerful, sustainable alternative. Don't let your technology budget become a silent drain on your innovation and growth. It's time to take control, reduce your expenditures, and build a digital future that works for you. To explore the extensive benefits of open-source software for businesses and understand its long-term cost advantages, consider reviewing detailed analyses like "The Value of Open Source Software Is More Than Cost Savings" often featured on the Linux Foundation Blog.

author data
Mitali Bobdey

Head of Growth at Ektosa | ex-McKinsey